New Era with Ducati for a unique style


New partnership between Ducati and New Era for a collection of hats with unmistakable lines recognised all over the world.

New Era is a historic brand linked to the world of sports as an official manufacturer of caps worn by the best teams of the major US professional leagues like MLB (Major League Baseball), NBA (National Basketball Association) and NFL (National Football League).

Now with Ducati, New Era also enters the world of motorcycling, offering the "New Era X Ducati" hats collection consisting of four lines interpreting the Ducati, Ducati Corse, Ducati Historical and Ducati Scrambler logos with different styles, colours, materials and finishes. The collection obviously includes the famous "59FIFTY" and "9FORTY Adjustable" models, icons of the US company.

The "New Era X Ducati" collection will be available from April 2017 in selected New Era stores, the website and in selected Ducati dealers.